The article "Penguin Books and the Role of Publicity in Science Fiction Publishing" would explore the ways in which Penguin Books, one of the world's most well-known and respected publishers, leverages publicity to promote its science fiction titles. The article might begin by discussing Penguin's history in the science fiction genre, including any notable authors or series they have published in the past. From there, the article could delve into the various publicity strategies that Penguin employs to promote its science fiction books, such as book tours, social media campaigns, and author interviews. The article might also touch on any challenges that Penguin faces when promoting science fiction specifically, such as the stereotype that science fiction is a niche genre with a small audience. Finally, the article could conclude by highlighting any recent or upcoming science fiction releases from Penguin that have received particularly strong publicity campaigns, and offer insights on how these campaigns have helped the books perform in the market.