The Persuaders: The Hidden Industry That Wants to Change Your Mind

The Persuaders is a book by Douglas Rushkoff that examines the rise of the advertising and PR industries, and how they use psychology and other techniques to influence consumer behavior. The book argues that these industries are increasingly using sophisticated methods to manipulate people's thoughts and emotions, often in ways that are not transparent or ethical. The book also explores the impact of these techniques on society and democracy, and raises questions about the role of advertising and PR in shaping our culture and politics.