The "advertising effect" refers to the impact that advertising can have on consumer behavior and purchasing decisions. Advertising can influence how consumers perceive a product or brand, and can influence their decision to purchase a product or service. Advertising can also help to create brand loyalty, as consumers may be more likely to continue purchasing a product or service that they have seen advertised. Additionally, advertising can help to increase sales and revenue for a company. However, the advertising effect can also have negative consequences, such as encouraging excessive consumption or contributing to the spread of false information.
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