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Picture Book Publishers in New Zealand: The Power of Crowdfunding

Crowdfunding has become an increasingly popular way for picture book publishers in New Zealand to secure funding for their projects. By tapping into a large community of supporters, publishers are able to raise the funds they need to produce and market their books.

One of the advantages of crowdfunding is that it allows publishers to test the market before committing to a full print run. By pre-selling books through a crowdfunding campaign, publishers can gauge the level of interest in their book and make sure that they are producing something that people actually want to buy. This can help to reduce the risk of producing a book that doesn't sell well.

Crowdfunding also allows publishers to build a community of supporters around their book. By engaging with supporters through social media, email, and other channels, publishers can create a sense of excitement and anticipation around their book. This can help to generate buzz and attract more supporters, which in turn can help to drive sales.

In addition to providing funding, crowdfunding can also be used to gather feedback from supporters. Publishers can use this feedback to improve their book and make sure that it meets the needs of their target audience.

Crowdfunding platforms such as Kickstarter, Pozible, and PledgeMe have become popular in New Zealand. These platforms allow publishers to create campaigns and set funding goals, and supporters can pledge money in exchange for rewards such as signed copies of the book, exclusive artwork, or even a thank you in the book's acknowledgments. Some successful campaigns in New Zealand include "The Adventures of Tilly the Tractor" which raised over $20,000 and "The Little Yellow Digger" which raised $17,000.

Overall, crowdfunding has become an important tool for picture book publishers in New Zealand, and it is helping to create new opportunities for artists and writers to share their stories with the world.

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