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  • Writer's pictureMubbashar (Hafiz Team)

Oprah's Book Publishing Company: The role of Oprah Winfrey

Oprah's Book Publishing Company, also known as Oprah's Book Club, is a publishing venture started by Oprah Winfrey in 1996 as a partnership with Random House. Oprah's role in the company is that of a visionary leader, tastemaker, and curator.

Oprah's Book Club is a book club that Oprah hosts on her talk show, website, and social media platforms. She selects a new book every month, and promotes it through her show and online platforms, resulting in a significant boost in sales for the book. Many of the books selected for Oprah's Book Club become bestsellers, and reach the top of the New York Times Bestseller list.

Oprah's Book Club has been influential in promoting diverse voices and representation in literature. Oprah has been vocal about wanting to feature books that reflect the diversity of the world and bring attention to underrepresented voices. She has often chosen books that tell the stories of marginalized communities, such as "The Color Purple" by Alice Walker and "The Underground Railroad" by Colson Whitehead.

Oprah's involvement in the publishing industry has also created opportunities for authors. Being selected for Oprah's Book Club can lead to a significant increase in book sales, which can lead to more success for authors. Oprah's Book Club has also expanded to include a children's book club and a young adult book club, giving young authors an opportunity to have their work recognized.

Oprah's role in the company also includes the development of other content and merchandise, such as the production of the 'Cherish the Day' series on the Oprah Winfrey Network (OWN) and merchandise sales such as T-shirts, bookmarks, and tote bags.


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