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From Young Adult to New Adult: How Publishers are Changing the Fiction Genre

The Young Adult (YA) fiction genre has been popular for decades, but in recent years, a new genre has emerged: New Adult (NA) fiction. While YA fiction typically focuses on the experiences of characters between the ages of 12 and 18, NA fiction focuses on the experiences of characters between the ages of 18 and 25. This shift in focus has led to a change in the way publishers approach the genre, as they work to meet the demands of readers and authors in this emerging market.

One of the key ways that publishers are changing the fiction genre is by broadening the range of subgenres within NA fiction. While YA fiction is often associated with fantasy and dystopian stories, NA fiction includes a wider variety of subgenres, such as contemporary, romantic suspense, and science fiction. This allows for more diverse and nuanced storytelling, catering to a wider range of readers.

Another way that publishers are changing the genre is by focusing on more mature themes and subject matter. While YA fiction often deals with coming of age and first love, NA fiction is more likely to delve into issues such as career and financial struggles, adult relationships, and mental health. This allows for more complex and relatable storytelling, which can appeal to a wider audience.

Publishers are also changing the genre by becoming more open to self-publishing and online submissions. In the past, many publishers only accepted submissions from literary agents, but now many publishers are accepting unsolicited submissions directly from authors. This has allowed for more diversity in the types of stories being told and the voices being heard in the genre.

Lastly, publishers are starting to focus on creating a dedicated New Adult imprints or division to cater the growing popularity of this genre. This allows them to focus on marketing and promoting the books more effectively, as well as ensuring that the readers can find the books that are specifically catered for them.

In conclusion, the emergence of the New Adult fiction genre has led to a change in the way publishers approach the fiction genre. By broadening the range of subgenres, focusing on more mature themes, becoming more open to self-publishing and online submissions, and creating dedicated New Adult imprints, publishers are able to meet the demands of readers and authors in this growing market.

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