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  • Writer's pictureMuhammad Zain Rasheed
    • Jan 30
    • 2 min read

Feminism and the Beauty Industry: The Impact of Patriarchy on Women's Beauty Standards

Feminism and the beauty industry are closely interconnected, as the beauty industry is a reflection of societal norms and values, which are often shaped by patriarchal structures. The impact of patriarchy on women's beauty standards is a crucial aspect of this intersection, as patriarchal values often dictate unrealistic and oppressive beauty standards for women.

Patriarchy promotes the idea that women's worth is based on their physical appearance, and as a result, women are held to impossible beauty standards that are often harmful to their physical and mental health. These standards include the expectation to conform to a certain body shape, skin tone, and facial features, and to constantly change and manipulate their bodies through various beauty treatments and procedures.

Feminism highlights the ways in which patriarchal values and beauty standards are harmful to women and works towards empowering women to reject these standards and define beauty on their own terms. This includes challenging the societal expectation that women should constantly change and manipulate their bodies to conform to patriarchal beauty standards, and recognizing the diversity of beauty and the importance of representation in the beauty industry.

Feminist activism in the beauty industry also calls for more inclusive and diverse representation in the industry, such as the inclusion of women of different ages, races, and body types in advertising and the use of non-toxic and ethical beauty products.

In conclusion, feminism and the beauty industry are closely connected in the fight against the impact of patriarchy on women's beauty standards. Feminism highlights the harmful effects of patriarchal beauty standards on women and works towards empowering women to reject these standards and define beauty on their own terms. Feminist activism in the beauty industry calls for more inclusive and diverse representation in the industry and the use of non-toxic and ethical beauty products.

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