Competing for the Future by Gary Hamel and C.K. Prahalad

"Competing for the Future" is a non-fiction book written by Gary Hamel and C.K. Prahalad, first published in 1994. The book is a study of how companies can create and capture new markets by challenging the traditional ways of doing business. The authors argue that companies must break free from traditional industry structures and create new business models to stay competitive in the future. They also suggest that companies should focus on creating a flexible and adaptable organizational structure that can quickly respond to changes in the market.

The book has been widely praised for its insights into the future of business and its ability to help companies stay ahead of the competition. The authors proposed the concept of "core competencies" which are the unique strengths of a company that can be leveraged to create new business opportunities. They also introduced the concept of "strategic intent" which is a clear and ambitious vision for the future that guides the company's decision-making. The book has sold over 1 million copies and has been translated into over 20 languages. It has been widely used as a reference by business leaders, managers, and entrepreneurs, and is considered a classic in the field of strategy and innovation.