Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander O

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is a book written by Alexander Osterwalder and Yves Pigneur. The book provides a framework for creating and analyzing business models, and is aimed at entrepreneurs, business leaders, and managers who are looking to innovate and create new business opportunities. The book includes a number of tools and techniques for developing and testing business models, as well as case studies of successful companies. It has been widely adopted in the business community and is considered a must-read for anyone involved in creating or managing a business.