Mubbashar (Hafiz Team)
Advertising and the Mind of the Consumer
"Advertising and the Mind of the Consumer" is likely an article or book that explores the psychological and cognitive processes that underlie consumer behavior, and how these processes are influenced by advertising. The article may discuss how advertising appeals to emotions, motivations, and beliefs to influence consumer decision-making, and how different types of advertising (e.g. emotional vs. rational) may have different effects on consumer behavior. It may also discuss the ethics of advertising and its potential effects on consumer welfare. Additionally, it may delve into the impact of the various forms of advertisement, such as online, television, billboards, etc. and how they impact the consumer mind differently.