Ways To Market Your Company Online On A Tight Budget
Who said that you have to spend millions of dollars marketing your company online? The truth is that you do not have to have wads of cash in order to market your company. As such, if you have limited amounts of capital, there is still hope for you. Before the internet came into the picture, small businesses only had very few options through which they could market themselves and their products cheaply; and this typically involved techniques like printing fliers, making adverts to be aired on TV or sponsoring small events locally. Today however, things have become much easier considering that the web is now presenting avenues through which a business or company can effectively make itself visible.
The beauty of the internet is that it is a unique tool that, if used wisely, could help any company have an online presence without having to spend a ton. As such, if you do not have the money to employ the services of a professional online marketing agency, you can still carve a name for yourself on the web. Wondering how? Here is a look at ways you can promote your company online on a shoestring budget:
Local Listing Services
One of the best ways to start marketing your business online is by registering it on major listing services provided by internet companies like Google, Bing, and Yahoo. By registering your company on listing services like Google places and Yahoo! Local, it becomes easier for show up on maps and to be found when searches relevant to it are made.
Another great way to gain exposure online on a budget is by embracing social media. Social media networks are not just a platform to gain publicity, but have also become an important tool that every business needs to invest in. For instance, today, you can tie in offers and ads on your Facebook page and have direct channels with customers on Twitter. With such options being made available, and usually at a negligible fee, marketing your company online at a budget is now easier than ever before.
When looking to market your company but do not have enough capital to do it the professional way, then starting a blog is something that you need to consider doing. A blog is not only a good way to get your company’s name out but is also a reliable avenue to connect with your customers, consumers and clients directly. However, when blogging, it is important that your blog stays up-to-date by adding relevant and useful information as often as possible. An abandoned and dormant blog is worth nothing.
SEO should not be underestimated or undervalued when it comes to the marketing of a brand or company online. Bearing in mind that you probably do not have the cash needed to hire a professional SEO company, it is important that you consider teaching yourself a thing or two about SEO to ensure that you stand a good chance of being found in the extremely competitive online world. As such, it would be wise if you considered picking up an SEO book, or looking for an online SEO how-to-guide, to learn a couple of things about search engine optimization and how you can apply what you have learned in your marketing efforts. One of our favorite partners for internet marketing and SEO is http://www.inovawebsolutions.net. You can also learn more about SEO on their Facebook page.
To build a reputation online, it is advisable that you also consider joining relevant online communities and start contributing. The good thing is that there are communities for almost any niche imaginable – including yours. But once you have signed up, it is imperative that you stay active by contributing often. Also consider mentioning your company or adding your company’s links on your contributions every now and then. However, it is important that you be an active contributor to ensure that you build a rapport with other users, making it easier for them to trust you and what you have to offer.